Izrail Bograd was one of the pioneers of Soviet advertising design. He graduated from the art school in Rostov-on-Don and moved to Moscow, where he soon started working alongside the Stenberg brothers, Rodchenko and Prusakov, although maintaining a considerably different style. In the 1920s he created some memorable posters for films such as Aelita, Mother, and The End of Saint Petersburg. In 1926 he participated in The Second Exhibition of Film Posters organised by Prusakov.

Later in his career Bograd worked in commercial advertising creating posters for various Soviet goods ranging from matches and cigarettes to pelmeni and canned corn, while often applying the same techniques and visual instruments that he had learned in film poster design. One of his innovations was to create an animated still life by carefully arranging the images of the advertised objects on the poster plane. The resulting works comprised bold fonts, unusual perspectives and dynamic compositions. In 1938 he designed his last poster advertising the new toothpaste Sanit: the poster depicted the beautiful smiling face of Soviet female pilot Shura Kuvshinova. In June of that year he was arrested and shot, accused of being a pro-British spy.